| Title | CRY |
| Brand | CARLTON UNITED BREWERIES |
| Product / Service | VB |
| Category | A05. Direction |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Entrant Company: | REVOLVER Sydney, AUSTRALIA |
| Advertising Agency: | DROGA5 SYDNEY, AUSTRALIA |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Creative Chairman: David Nobay | Chief Creative Officer |
| Duncan Marshall | Executive Creative Director |
| Cam Blackley And Matty Burton | Creative Director |
| Paul Johnston | Agency Producer |
| Esther Knox | Account Supervisor |
| Business Director: Jamie Clift | Advertiser's Supervisor |
| Georgina Wilson/Executive Producer: Michael Ritchie | Producer |
| Steve Rogers | Director |
| Jack Hutchings For The Butchery | Editor |
| Animal Logic | Post Production |
| Neil Diamond/Hello | Music |
| Lucy Mcburney | Account Manager |
| Sudeep Gohil | Planner |
| Karen Murphy | Production Designer |
| Russell Boyd | Director Of Photography |
| The Butchery C/O Guillotine | EditingCompany |
This spot features a number of vignettes telling the story of blokes rescuing their mates from superficiality. Neil Diamond's song 'Hello again' provides the soundtrack to moments of self-realisation as the characters, with the help of their mates, finally grasp the extent of their superficial behaviour.