RUSSELL FALLS

TitleRUSSELL FALLS
BrandLION NATHAN
Product / ServiceBOAG'S DRAUGHT
CategoryA03. Production Design
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company:REVOLVER Sydney, AUSTRALIA
Advertising Agency:PUBLICIS MOJO Sydney, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Micah Walker Executive Creative Director
Ian Williamson Copywriter
Pim Van Nunen Art Director
Anna Richmond Agency Producer
Account Director: Simon Ludowyke Account Supervisor
Pip Smart/Executive Producer: Michael Ritchie Producer
Steve Rogers Director
Alexandre De Franceschi Editor
Nylon Studios Sound Studio
Simon Lister Sound Design/Arrangement
Fin Design And Effects Post Production
Elliot Wheeler For Turning Studios Music
Nicole Milward Planner
Chris Kennedy Production Designer
Simon Duggan Director Of Photography
Guillotine EditingCompany
Costume: Margot Wilson/Sound: Sam Petty Other Credits

Brief Explanation

In this commercial we follow a young man on a rights of passage journey, as he travels down river in the Tasmanian wilderness. His journey begins on the shore of a river where wooden barrels are put together and floated onto the water. As he and the barrels float downstream, the man encounters peculiar sights on the riverbank: a fisherman walks along with a robot companion, an oversized, plastic toy whale that bobs on the water. As he nears the end of his journey, the young man experiences the transformative effects of the waters for himself, as both he and the barrels topple over a powerful waterfall and resurface. Both resurface in the waters below, changed for the better by the pure waters of Tasmania.