BATH

TitleBATH
BrandTHE KOWLOON MOTOR BUS CO
Product / ServiceBUS OPERATOR
CategoryA01. Animation
EntrantDRAFTFCB HONG KONG, HONG KONG
Entrant Company:DRAFTFCB HONG KONG, HONG KONG
Advertising Agency:DRAFTFCB HONG KONG, HONG KONG
Production Company:PLAYGROUND Hong Kong, HONG KONG

Credits

Name Position
Iris Lo Executive Creative Director
Ronnie Yeung/Helen Yeung Creative Director
Jann Yu Copywriter
Sherly Tasman Agency Producer
Benny Ko Account Supervisor
Cat Law Account Manager
Illustrator: Yeung Hok Tak Production Designer

Brief Explanation

HongKong is a melting-pot of different cultures from around the world. Pop culture, in particular, has been strongly influenced by both the East and West, with animation and cartoons being strongly influenced by both the US & Japan. Instead of watching, seeing and doing the same as the rest of the world, it was time HK created something of its own. When KMB, the oldest and largest bus operator in HK, planned to launch 5 animated TV infomercials in 2010, we decided to make something different, something ownable & distinctive, something really “local”. We invited famous local illustrator YeungHokTak to create a cartoon series. Yeung is renowned for his unique and local comic style and character creation. Yeung's work mainly depicts local, daily down-to-earth scenes. He shows real HK people living their daily lives and captures the city's true culture. All of these HK insights reach out and resonate with the HK public, in the same way that KMB as our oldest and largest bus perfectly fits as a relevant, local, uniquely HK icon.