LAST LEAF

Silver Spike

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TitleLAST LEAF
BrandSAMSUNG ELECTRONICS
Product / ServiceCAMERA NX SERIES
CategoryA01. Animation
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:CHEIL WORLDWIDE Seoul, KOREA

Credits

Name Position
Joungrack Lee Chief Creative Officer
Thomas Hongtack Kim Executive Creative Director
Thomas Hongtack Kim Creative Director
Keyjo Lee/Seongyeon Son Art Director
Nadeem Mazen/Ali Mohammad Production Designer

Brief Explanation

This music video is the first "toast-based" stop-motion animation. The visual is a description of extensive animating sessions since 2430 pieces of toast at a rate of 15 pieces of toast per second to make this music video with nx100. Each pieces of toast has the image of autumn setting and illustration looking out of a children's book. It features warm hearted story of OK Go's latest single, "Last Leaf."