| Title | FOUNDATION |
| Brand | HSBC |
| Product / Service | PERSONAL FINANCIAL SERVICES |
| Category | A02. Computer Graphics/Visual Effects |
| Entrant | BATES Hong Kong, HONG KONG |
| Entrant Company: | BATES Hong Kong, HONG KONG |
| Advertising Agency: | BATES Hong Kong, HONG KONG |
| Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
| 2nd Production Company: | LA HUELLA EFECTOS DIGITALES Madrid, SPAIN |
| Name | Position |
|---|---|
| Almon Lam | Executive Creative Director |
| Terry Tsang | Creative Director |
| Rachel Lo/Terry Tsang | Copywriter |
| Hoi Hau/Anna Chung | Art Director |
| Ellis Lau | Agency Producer |
| Simon Shing | Account Supervisor |
| Jeannette Lee | Producer |
| Alfred Hau | Director |
| Henry Yim | Editor |
| Play Music | Sound Studio |
| Lois Kwok/Billy Chan | Music |
| La Huella Efectos Digitales | Special Effects/Computer Graphics |
| Lee Wing Lok | Director Of Photography |
| Ping Pong | EditingCompany |
HSBC Personal Financial Services has an unique position in the heart of Hong Kong people --- at the foundation level. We have been serving here for over 100 years, supporting generations and generations of progress in this city, from a fisherman port to a financial centre of the world. We silently built a sold foundation of growth where every citizen can stand on and hold onto. We love to see the city transformed into a better place every minute of a day, every day of a year. Strangely enough, people still call us the "Hong Kong Bank", despite the fact that we have been officially named HSBC for quite some time. As a result, we have been perceived as the most trusted bank and number one bank of choice over the years. Our ad aims to reflect this unique local sentiment with a distinctive angle and emotional execution.