ZHANG FEI

TitleZHANG FEI
BrandPEPSICO
Product / ServicePEPSI COLA
CategoryA04. Cinematography
EntrantBBDO CHINA Shanghai, CHINA
Entrant Company:BBDO CHINA Shanghai, CHINA
Advertising Agency:BBDO CHINA Shanghai, CHINA
Production Company:THE FILM FACTORY Hong Kong, HONG KONG

Credits

Name Position
Wai Foong/Leong Chief Creative Officer
Awoo Lai Executive Creative Director
Dont Huang Creative Director
Dont Huang Copywriter
Agri Cai/Sophia Yu Art Director
Grace Yu/Mulan Yap Agency Producer
Jacquelyn Pang/Alvina Seah Account Supervisor
Louis Ng Director
Wong Wing Tat Cinematographer
Wong Wing Tat Director Of Photography

Brief Explanation

Romance of the Three Kingdoms is one of the four greatest classical novels of Chinese literature, and also the most popular Chinese classical novel that and has been to adapted into blockbuster movies, TV serials, comics, and others. This long novel features a tremendous variety of events, with a huge cast of characters mainly revolving around battles, warlords, military generals, concubines, their great deeds and how the 3 kingdoms (Shu, Wei and Wu Kingdoms) emerged. In one of the key iconic stories, Zhang Fei a military general with a troop of 20 men is faced with a 830,000 strong enemy. Nonetheless, Zhang Fei held his stand and howled fiercely at his enemies. His enemies were frightened and eventually retreated, purely because of his ferocious howl. Riding on this story, this TVC script shows an unexpected angle of how Zhang Fei in his pursuit for Pepsi, defeats his enemies.