Title | ZHANG FEI |
Brand | PEPSICO |
Product / Service | PEPSI COLA |
Category | A04. Cinematography |
Entrant | BBDO CHINA Shanghai, CHINA |
Entrant Company: | BBDO CHINA Shanghai, CHINA |
Advertising Agency: | BBDO CHINA Shanghai, CHINA |
Production Company: | THE FILM FACTORY Hong Kong, HONG KONG |
Name | Position |
---|---|
Wai Foong/Leong | Chief Creative Officer |
Awoo Lai | Executive Creative Director |
Dont Huang | Creative Director |
Dont Huang | Copywriter |
Agri Cai/Sophia Yu | Art Director |
Grace Yu/Mulan Yap | Agency Producer |
Jacquelyn Pang/Alvina Seah | Account Supervisor |
Louis Ng | Director |
Wong Wing Tat | Cinematographer |
Wong Wing Tat | Director Of Photography |
Romance of the Three Kingdoms is one of the four greatest classical novels of Chinese literature, and also the most popular Chinese classical novel that and has been to adapted into blockbuster movies, TV serials, comics, and others. This long novel features a tremendous variety of events, with a huge cast of characters mainly revolving around battles, warlords, military generals, concubines, their great deeds and how the 3 kingdoms (Shu, Wei and Wu Kingdoms) emerged. In one of the key iconic stories, Zhang Fei a military general with a troop of 20 men is faced with a 830,000 strong enemy. Nonetheless, Zhang Fei held his stand and howled fiercely at his enemies. His enemies were frightened and eventually retreated, purely because of his ferocious howl. Riding on this story, this TVC script shows an unexpected angle of how Zhang Fei in his pursuit for Pepsi, defeats his enemies.