Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO
CURVE ID JEANS
COLENSO BBDO Auckland NEW ZEALAND
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Silver
G20 SEOUL SUMMIT 2010
THE G20 SUMMIT PREPARATION COMMITTEE
G20 SEOUL SUMMIT 2010
EDELMAN Korea KOREA
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
A02 Best Use of Social Media
DELAY THE WORK DAY
361
SPORTSWEAR
OGILVY SHANGHAI CHINA
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION
RURAL SPEEDING AWARENESS
NAKED COMMUNICATIONS Sydney AUSTRALIA
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL
HOSTEL
CREATIVE SPIKE Bangkok THAILAND
N8 LAUNCH
NOKIA CHINA
MOBILE PHONE
WUNDERMAN Beijing CHINA
Short List
NIKE SHOUT
NIKE
NIKE
OGILVY SINGAPORE SINGAPORE
MIRACLE MACHINE
KRAFT PHILIPPINES
FACEBOOK APPLICATION
JWT MANILA THE PHILIPPINES
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION
BLACKBERRY
EDELMAN ASIA PACIFIC Beijing CHINA
Silver
PAYPAL = PROMISE
PAYPAL
BRAND AWARENESS
THE SECRET LITTLE AGENCY Singapore SINGAPORE
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
CHANNEL E
PANASONIC ASIA
ECO IDEAS
ACCOMPLICE Singapore SINGAPORE
MAKE A CHANGE
PANASONIC ASIA
ECO IDEAS
ACCOMPLICE Singapore SINGAPORE
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT
FLIP VIDEO
DDB GROUP SINGAPORE SINGAPORE
VASELINE PETROLEUM JELLY CRICKET CAMPAIGN
VASELINE
VASELINE PETROLEUM JELLY
BBH Mumbai INDIA
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
KARAOKE SOLUTION
NIKKAN GENDAI
NEWSPAPER RE-LAUNCH
DENTSU Tokyo JAPAN
Short List
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB
AUTISM AWARENESS
LEO BURNETT SHANGHAI CHINA
Short List
LIGHT UP THE NIGHT
ZIPPO
BRAND IMAGE
SLAM Beijing CHINA
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Silver
WORLD CUP COMES TRUE
SONY MARKETING JAPAN
CORPORATE SOCIAL RESPONSABILITY
DENTSU Tokyo JAPAN
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
ANIMAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
Short List
D.I.Y. STREET BASKETBALL
PEPSICO CHINA
GATORADE
DDB CHINA GROUP Shanghai CHINA
Short List
SNOW GLOBE
CADBURY
DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
EYES THAT TELL STORIES
SINGAPORE EYE RESEARCH INSTITUTE (SERI)
MEDICAL RESEARCH
TBWA\GROUP SINGAPORE Singapore SINGAPORE
'JAANI NA' ('DON'T KNOW')
MARICO
NIHAR NATURALS COCONUT HAIR OIL
BBH Mumbai INDIA
A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN
LAKATAN BANANAS
DENTSU Y&R Tokyo JAPAN
Short List
COPS ON OATS
PEPSICO INDIA
QUAKER OATS
BBDO INDIA Gurgaon INDIA
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER
VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
BILLBOARDS TO BAGS
CADBURY
COMMONWEALTH GAMES
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A05 Best Launch or Re-Launch
STAPLES’ VICTORIAN LAUNCH
STAPLES
STAPLES.COM.AU
PORTER NOVELLI SYDNEY AUSTRALIA
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL
HOSTEL
CREATIVE SPIKE Bangkok THAILAND
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
TALKING NEWSPAPER
VOLKSWAGEN
VW VENTO
MUDRA COMMUNICATIONS Mumbai INDIA
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List
THE WORLD’S LARGEST WATER-BASED SHOW
CITY OF DREAMS
THE HOUSE OF DANCING WATER
FLEISHMAN-HILLARD HONG KONG HONG KONG
14 DAYS HAIR TRANSFORMATION
PROCTER & GAMBLE INDONESIA
PANTENE SHAMPOO & CONDITIONER
BBDO/PROXIMITY INDONESIA Jakarta INDONESIA
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List
WARNIE CHICKEN BITES
MCDONALD'S
SUMMER CHICKEN RANGE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A06 Best Use of Media Relations
KARAOKE SOLUTION
NIKKAN GENDAI
NEWSPAPER RE-LAUNCH
DENTSU Tokyo JAPAN
STRANGEST BEER CULTURE
TSINGTAO
BEER
OGILVY SHANGHAI CHINA
A TRIUMPH IN STORYTELLING
SINGAPORE YOUTH OLYMPICS GAMES ORGANISING COMMITTEE
SINGAPORE 2010 YOUTH OLYMPIC GAMES
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
BROOKE BOND TEA COUNCIL
HINDUSTAN UNILEVER
TEA
IPAN HILL & KNOWLTON Mumbai INDIA
B01 Consumer Products
CHINA NEONATAL RESUSCITATION PROGRAM
JOHNSON-JOHNSON
NRP TRAINING
LINKS - HEALTH, LIFE CARE & COMMUNICATION GROUP Beijing CHINA
VOLTAREN-LIXIAOSHUANG CAMPAIGN
NOVARTIS
VOLTAREN
LINKS - HEALTH, LIFE CARE & COMMUNICATION GROUP Beijing CHINA
THE SKATE WASH DENIM
METERS\BONWE
FASHION & ACCESSORIES
JWT ALWAYS Shanghai CHINA
NIKE SHOUT
NIKE
NIKE
OGILVY SINGAPORE SINGAPORE
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE
MACH3 TURBO SENSITIVE RAZOR
CORPORATE VOICE | WEBER SHANDWICK New Dehli INDIA
Short List