Title Brand Product / Service Entrant Company Location PR Location Award
B01 Consumer Products
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
STAND-ALONE PR CURES AILING BRAND
UNITED PHARMA VIETNAM
KREMIL-S STOMACHACHE RELIEF
RIVERORCHID PR Ho Chi Minh City VIETNAM
HOLOGRAM BURGER
KENTUCKY FRIED CHICKEN (KFC)
ROASTED BURGER LAUNCH
GREY GROUP SINGAPORE SINGAPORE
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
B02 Consumer Services
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
BULLET TRAIN
DENTSU Tokyo JAPAN
Bronze
1 SENTENCE, 1 NIGHT CHALLENGE
LUB D HOSTEL
HOSTEL
CREATIVE SPIKE Bangkok THAILAND
BREAK UP
NATIONAL AUSTRALIA BANK
BANKING
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
SLIENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMAS
MUDRA COMMUNICATIONS Mumbai INDIA
Short List
B03 Corporate Reputation
DELAY THE WORK DAY
361
SPORTSWEAR
OGILVY SHANGHAI CHINA
STRANGEST BEER CULTURE
TSINGTAO
BEER
OGILVY SHANGHAI CHINA
GET ME HEALTHY
McCANN HEALTHCARE
HEALTH AWARENESS FOR EMPLOYEES AND CLIENTS
McCANN HEALTHCARE Sydney AUSTRALIA
THE RAINBOW PROJECT
ASIAN TIGERS
MOVING COMPANY
JWT SHANGHAI CHINA
NIKE SHOUT
NIKE
BRAND IMAGE
OGILVY SINGAPORE SINGAPORE
MIRROR
PROCTER & GAMBLE
GLOBAL HANDWASHING DAY
CAMPAIGNS & GREY Makati City THE PHILIPPINES
BUKID
PROCTER & GAMBLE
P&G 75TH ANNIVERSARY
CAMPAIGNS & GREY Makati City THE PHILIPPINES
SOLES WITH SOULS
JK TYRE & INDUSTRIES
SCRAP TIRE RECYCLING
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Short List
POP-UP INTRODUCTION
YAZAKI INVESTMENT CORPORATION
CORPORATE COMMUNICATION
DENTSU Tokyo JAPAN
IODINE PLEASE
SANSIRI
IODINE DEFICIENCY AWARENESS
INITIATIVE Bangkok THAILAND
BOTTLE SCHOOL
PEPSICO INTERNATIONAL
PEPSI
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze
GLOBAL MONTH OF SERVICE
STARBUCKS (CHINA)
COMMUNITY SERVICE PROGRAM
EDELMAN Shanghai CHINA
HYUNDAI MOTORS GROUP GIFTCAR CAMPAIGN
HYUNDAI MOTORS GROUP
CORPORATE IMAGE
INNOCEAN WORLDWIDE Seoul KOREA
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMAS
MUDRA COMMUNICATIONS Mumbai INDIA
NO TO SEXTING
GLOBE TELECOM
CSR
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
JOLLITOWN
JOLLIBEE FOODS CORPORATION
TV SERIES
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
LIVING BILLBOARD
COCA-COLA PHILIPPINES
CSR PROGRAM
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
WATER MARK
DIAGEO AUSTRALIA
POST DISASTER AID PROGRAM
LEO BURNETT SYDNEY AUSTRALIA
Short List
B04 Non-Corporate
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS (ASIA PACIFIC)
ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE
PINKY RING
JAPANESE ORGANIZATION FOR INTERNATIONAL COOPERATION IN FAMILY PLANNING (JOICFP)
CHARITY
AID-DCC Osaka JAPAN
THE UNOPENABLE NOTEBOOK
UNICEF
FUNDRAISING INITIATIVE
CHEIL WORLDWIDE Seoul KOREA
CEO BUS POOL
CEPF
PUBLIC SERVICE
JWT SHANGHAI CHINA
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
ARMED FORCES RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
NO SAKE, NO LIFE
HANASAKE NIPPON ORGANISATION
APPEAL
HAKUHODO Tokyo JAPAN
Bronze
SEE THE PERSON
SCOPE
DISABILITY AWARENESS
LEO BURNETT Melbourne AUSTRALIA
B05 Public Affairs
HAPPINESS TRUCK
COCA-COLA PHILIPPINES
CSR PROGRAM
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
VOLUNTEER INFORMATION PROJECT
PEOPLE PARTICIPATING IN VOLUNTEER WORK
VOLUNTEER INFORMATION
ADK JAPAN Tokyo JAPAN
VASELINE PETROLEUM JELLY CRICKET CAMPAIGN
VASELINE
VASELINE PETROLEUM JELLY
BBH Mumbai INDIA
C01 Best Integrated Campaign Led by PR
STRANGEST BEER CULTURE
TSINGTAO
BEER
OGILVY SHANGHAI CHINA
BIOLOGY OF FJ
TOYOTA MOTOR CORPORATION
FJ CRUSER
TOYOTA MARKETING JAPAN Nagoya JAPAN
TAO OF KAGAYA
RADIUM-KAGAYA INTERNATIONAL HOTEL
BRAND IMAGE
OGILVY PUBLIC RELATIONS Taipei CHINESE TAIPEI
Short List
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Short List
NO PANTS DAY
REEBOK TAIWAN
EASYTONE
ICL MSL Taiwan Taipei CHINESE TAIPEI
Short List
SHORT FILM ANTHOLOGY
NESTLÉ PHILIPPINES
NESTLÉ
PUBLICIS MANILA Makati City THE PHILIPPINES
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER
VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List
ADIDAS TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN