Brief Explanation

This is a trailer ad for the film – ‘The Influence’, a piece of branded entertainment produced for Windsor whisky. Given the heavy local restrictions on whisky advertising, Windsor Entertainment was established, and we developed a series of film episodes were developed around the mysterious ‘secret society’ – Diamond Jubilee Club (DJC) – where only the most influential are invited and where Windsor is the only whisky served. The chosen few receive invitations to DJC where they mingle with men and women of the highest integrity and where they are ‘influenced’ to make the right decision. This film was the centerpiece of a highly integrated campaign which also include graphic novel episodes that were linked to build a bigger story. All contents were gradually released for viewing at an online site.