| Title | BLESS YOU |
| Brand | PROCTER & GAMBLE |
| Product / Service | SAFEGUARD SOAP |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Entrant Company: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Advertising Agency: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Production Company: | DIGITISE, THE PHILIPPINES |
Credits | |
| Executive Creative Director | Andrew Petch |
| Creative Director | Trixie Diyco |
| Copywriter | Trixie Diyco/Andrew Petch |
| Agency Producer | Ato De Guzman |
| Advertiser's Supervisor | Ivan Chuavon |
| Account Manager | Cil Del Mundo |
| Account Supervisor | Edge Montero |
| Director | Raoul Ona |
| Art Director | Noel Martin/Trixie Diyco |
This film demonstrates the very real problem that when germs spread, sickness spreads. It shows a young boy on a bus who sneezes but instead of the child next to him saying 'bless you', he says 'bless you' to her, in anticipation of her getting sick from the germs he spread. She then says bless you to the next child, and we proceed to see each child pass on the bus pass it along. A title reads 'When germs spread, sickness spreads. Then we see the solution: Safeguard Soap. Removes 99% of sickness causing germs.