| Title | DAD |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | ANTI SMOKING IN TEENAGE WOMEN |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | JEH UNITED Bangkok, THAILAND |
| Entrant Company: | JEH UNITED Bangkok, THAILAND |
| Advertising Agency: | JEH UNITED Bangkok, THAILAND |
| Production Company: | TONGTA FILM Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Jureeporn Thaidumrong |
| Executive Creative Director | Weerachon Weeraworawit |
| Copywriter | Jureeporn Thaidumrong/Weerachon Weeraworawit/Suwit Ekudompong/Thasorn Boonyanate |
| Director | Pisut Soontornwun |
| Art Director | Jureeporn Thaidumrong/Weerachon Weeraworawit/Suwit Ekudompong/Thasorn Boonyanate |
As well as in other Asian countries, Thais respect their parents. With Asian highest smoking rate in teenage women, pressure from parents can be the cure.