SORRY THAILAND

Short List
TitleSORRY THAILAND
BrandPOSITIVE NETWORK
Product / ServiceSOCIAL CHANGE COMMUNITY
CategoryA16. Public Service, Charity & Fund Raising
EntrantJEH UNITED Bangkok, THAILAND
Entrant Company:JEH UNITED Bangkok, THAILAND
Advertising Agency:JEH UNITED Bangkok, THAILAND
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Chief Creative OfficerJureeporn Thaidumrong
Executive Creative DirectorWeerachon Weeraworawit/Kitti Chaiyaporn
Creative DirectorKomsan Wattanavanitchakorn
CopywriterThanachai Shavitranuruk/Suwit Ekudompong/Thasorn Boonyanate
PlannerKonstant Van Huyssteen/Sasikarn Tungboonterm
Account ManagerPattareeya Deewong/Ratapong Awachinda/Natdaroon Panyawai/Tanatorn Tangkachaiyanant
Account SupervisorNaree-Sara Ajchariyakul
DirectorThanonchai Sornsrivichai
Art DirectorEkaroon Laowatanakul/Trairong Kongthai

Brief Explanation

This public service announcement was created by the "Positive Network" - a growing group of Thais who felt these events should not just be ignored and forgotten, but had to be studied critically to see where we all went wrong so as to prevent it from happening again.