Title | SORRY THAILAND |
Brand | POSITIVE NETWORK |
Product / Service | SOCIAL CHANGE COMMUNITY |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | JEH UNITED Bangkok, THAILAND |
Entrant Company: | JEH UNITED Bangkok, THAILAND |
Advertising Agency: | JEH UNITED Bangkok, THAILAND |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Jureeporn Thaidumrong |
Executive Creative Director | Weerachon Weeraworawit/Kitti Chaiyaporn |
Creative Director | Komsan Wattanavanitchakorn |
Copywriter | Thanachai Shavitranuruk/Suwit Ekudompong/Thasorn Boonyanate |
Planner | Konstant Van Huyssteen/Sasikarn Tungboonterm |
Account Manager | Pattareeya Deewong/Ratapong Awachinda/Natdaroon Panyawai/Tanatorn Tangkachaiyanant |
Account Supervisor | Naree-Sara Ajchariyakul |
Director | Thanonchai Sornsrivichai |
Art Director | Ekaroon Laowatanakul/Trairong Kongthai |
This public service announcement was created by the "Positive Network" - a growing group of Thais who felt these events should not just be ignored and forgotten, but had to be studied critically to see where we all went wrong so as to prevent it from happening again.