| Title | EXPLORE YOUR CURIOSITY |
| Brand | SONY CORPORATION |
| Product / Service | ELECTRONICS |
| Category | A15. Corporate Image |
| Entrant | GT TOKYO, JAPAN |
| Entrant Company: | GT TOKYO, JAPAN |
| Advertising Agency: | GT TOKYO, JAPAN |
| 2nd Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | TAIYO KIKAKU Tokyo, JAPAN |
Credits | |
| Creative Director | Koshi Uchiyama |
| Copywriter | Toshiyuki Konishi/Teppei Moriguchi/Claudia Cristovao |
| Agency Producer | Harunobu Deno |
| Planner | Chie Morimoto/Toshiyuki Konishi/Hiromichi Hieda/Teppei Moriguchi |
| Director | Yuichi Kodama/Chie Morimoto |
| Producer | Satoshi Takahashi |
| Editor | Yuichi Kodama/Caviar/Akio Sakamaki/Omnibus Japan |
| Sound Design/Arrangement | Yoko Kanno |
| Music Artist/Title | Yoko Kanno |
| Art Director | Chie Morimoto |
| Post Production | Omnibus Japan |
| Other Credits | Exective Producer:yoshimichi Tanimoto |
'make.believe' is the Sony Group Brand Message.This is a television commercial for the 'make.believe'Curiosity Project, which is the brand's concept communication.Based on Sony's wish to make people encounter with 'Curiosity (make.believe)', Sony aims to inspire and awaken the curiosity of young people; young people who have numerous potentials in the future ahead of them.