| Title | MAGICIAN |
| Brand | NATIONAL GEOGRAPHIC |
| Product / Service | PLASTIC BAG AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Production Company: | BOB & LOLA FILMS MUMBAI, INDIA |
Credits | |
| Executive Creative Director | Priti Kapur/Anuja Chauhan/Soumitra Karnik |
| Creative Director | Simran Sahni/Anupama Ramaswamy/Sachin Das Burma |
| Copywriter | Simran Sahni/Soumitra Karnik |
| Agency Producer | Hari Krishnan/Kundan Joshee |
| Account Supervisor | Lipank Goyal |
| Director | Amitabh And Lolita |
| Producer | Amitabh And Lolita |
| Music Artist/Title | Vipin Mishra |
| Art Director | Anupama Ramaswamy |
| Lighting | Vishal Sinha |
| Other Credits | Lyrics: Soumitra Karnik |
The street magician in India does the typical disappearing tricks to an enthralled audience. But when it comes to making a plastic bag disappear, he can't. The TV spot reiterates the fact that plastic will never disappear until we ban it form our daily lives. The lyrics written in keep mocking the magician to do his magic, which obviously fails to do,