Title | APOLLO BLOOD DONATION |
Brand | APOLLO HOSPITALS |
Product / Service | BLOOD DONATION APPEAL |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | JWT Mumbai, INDIA |
Entrant Company: | JWT Mumbai, INDIA |
Advertising Agency: | JWT Mumbai, INDIA |
Production Company: | HIGHLIGHT FILMS Mumbai, INDIA |
Credits | |
Executive Creative Director | Ms. Priti Kapur/Mr.soumitra Karnik |
Creative Director | Ms.charu Chhitwal/Ms.sumati Singh |
Copywriter | Ms.charu Chhitwal/Ms.sumati Singh |
Agency Producer | Mr.supratim Dey |
Planner | Ms.shefali Nath |
Account Manager | Mr.saurabh Saxsena |
Account Supervisor | Mr.saurabh Saxsena |
Director | Mr. Sunhil Sippy |
Producer | Mr. Sunhil Sippy |
Editor | Mr. Harshal Thakur/Famous Studio |
Sound Design/Arrangement | Mr. Nitin Chandy |
Art Director | Ms.charu Chhitwal/Ms.sumati Singh |
Lighting | Mr. Keshav Prakash |
Post Production | Famous Studio |
In a nation where reality shows enjoy the highest TRPs, there couldn’t have been a better platform to awaken the viewers to something as serious as Blood Donation. So we came up with this idea where we mocked this very format, and made an honest point of how it is inhuman of us to expect the needy-patients to fight for our attention and wait for our judgment.