Title | EXTREME |
Brand | SAMSUNG ELECTRONICS |
Product / Service | ANYCALL MOBILE PHONE |
Category | A04. Consumer Electronics |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Production Company: | KKOTBARAM Seoul, KOREA |
Credits | |
Creative Director | Thomas Hong-Tack Kim |
Copywriter | Joongsik Choi |
Agency Producer | Leeseok Kim |
Advertiser's Supervisor | Hyukmin Kwon/Tae Joon Lee/Changjoon Kim/Sang Jin Hwang/Jihye Lee |
Account Manager | Sungsoo Chang/Sungchul Yim/Duho Yoo/Sera Park |
Account Supervisor | Taeyoung Kang |
Director | Jihyung Lee |
Art Director | Kyejo Lee/Hyunjung Kim/Sungyeon Son |
This Anycall mobile phone products encompasses the Samsung Electronics brand philosophy of Blue Earth, AMOLED Beam, Extreme which pursues endless innovation. Continue to lead in technology over the competitors, each product shows the target effect of each special function and increases the Anycall brand of ‘innovative image’. The users were able to view interesting episodes of the goofy but sweet character,“Dr.Any.” The main character of Dr. Any uses each product to solve the problems that come throughout his life. it was a success for being introduced as the long-term platform the ‘Dr.Any’s Imagination Studio’ which will be opened later.