WHY CAPTURE? CREATE!

TitleWHY CAPTURE? CREATE!
BrandSAMSUNG ELECTRONICS
Product / ServiceNX10 CAMERA
CategoryA04. Consumer Electronics
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:OYSTER PICTURES Seoul, KOREA

Credits

Creative DirectorThomas Hong-Tack Kim
Agency ProducerWoosung Choi
Advertiser's SupervisorTaeyoung Kang/Yiseok Han/Sunmi Kim/Joonyeon Hwang
Account ManagerHanjoon Yoo/Sean Park/Seunglok Baik
Account SupervisorGilbert Park
DirectorSeung Joo Lee
EditorSunhee Chu/Seoul Vision
Sound Design/ArrangementSeung Hwan Jung
Art DirectorYoukeong Pae/Kyejo Lee
Post ProductionEliot

Brief Explanation

With launch of Samsung's first hybrid camera, NX10, the client has asked to position NX10 as a prefessional camera brand. Mission was not only to demonstrate key USP(SLR quality with compact-sized form factor) of the product but also to distinguish NX10 from the competitors to own techonology leadership in hybrid camera categoy. 2 members of the Creative Class expressed a new view of city life through the creative use of the Kep USP of the NX10. The main target of the image and high techonology of the NX10 being recognized as “The Creative Tool for the Creative Class”was acheived.