Title | WHY CAPTURE? CREATE! |
Brand | SAMSUNG ELECTRONICS |
Product / Service | NX10 CAMERA |
Category | A04. Consumer Electronics |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Production Company: | OYSTER PICTURES Seoul, KOREA |
Credits | |
Creative Director | Thomas Hong-Tack Kim |
Agency Producer | Woosung Choi |
Advertiser's Supervisor | Taeyoung Kang/Yiseok Han/Sunmi Kim/Joonyeon Hwang |
Account Manager | Hanjoon Yoo/Sean Park/Seunglok Baik |
Account Supervisor | Gilbert Park |
Director | Seung Joo Lee |
Editor | Sunhee Chu/Seoul Vision |
Sound Design/Arrangement | Seung Hwan Jung |
Art Director | Youkeong Pae/Kyejo Lee |
Post Production | Eliot |
With launch of Samsung's first hybrid camera, NX10, the client has asked to position NX10 as a prefessional camera brand. Mission was not only to demonstrate key USP(SLR quality with compact-sized form factor) of the product but also to distinguish NX10 from the competitors to own techonology leadership in hybrid camera categoy. 2 members of the Creative Class expressed a new view of city life through the creative use of the Kep USP of the NX10. The main target of the image and high techonology of the NX10 being recognized as “The Creative Tool for the Creative Class”was acheived.