Title | GAS CHAMBER |
Brand | KONIMEX PHARMACEUTIAL LABORATORIES |
Product / Service | FREZZA MOUTHWASH |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | OGILVY JAKARTA, INDONESIA |
Entrant Company: | OGILVY JAKARTA, INDONESIA |
Advertising Agency: | OGILVY JAKARTA, INDONESIA |
Production Company: | VELOCITY PRODUCTIONS Jakarta, INDONESIA |
Credits | |
Chief Creative Officer | - |
Executive Creative Director | Gary Caulfield |
Creative Director | Yuwono Widodo/Ernesto Farre/Joseph Dean |
Copywriter | Lydia Tarigan |
Agency Producer | Sindu Anawati |
Advertiser's Supervisor | Herlina Budhijanto |
Planner | - |
Account Manager | Michael Hartono |
Account Supervisor | Niken Hapsari/Eva Luntungan |
Director | Dimas Djayadiningrat |
Producer | Edwin Setiawan |
Editor | Aghi Narottama |
Sound Design/Arrangement | - |
Music Artist/Title | - |
Animation | - |
Art Director | Sandru Emil |
Lighting | Dimas Djayadiningrat |
Post Production | Vhq Jakarta |
Other Credits | - |
The way most breath fresheners advertise themselves is by showing someone having, for instance, a difficulty in socializing. Or showing mouth with a lot of little monsters inside. So we need to do something that's really shocking, but at the same time true to the product benefit.