GAS CHAMBER

TitleGAS CHAMBER
BrandKONIMEX PHARMACEUTIAL LABORATORIES
Product / ServiceFREZZA MOUTHWASH
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantOGILVY JAKARTA, INDONESIA
Entrant Company:OGILVY JAKARTA, INDONESIA
Advertising Agency:OGILVY JAKARTA, INDONESIA
Production Company:VELOCITY PRODUCTIONS Jakarta, INDONESIA

Credits

Chief Creative Officer-
Executive Creative DirectorGary Caulfield
Creative DirectorYuwono Widodo/Ernesto Farre/Joseph Dean
CopywriterLydia Tarigan
Agency ProducerSindu Anawati
Advertiser's SupervisorHerlina Budhijanto
Planner-
Account ManagerMichael Hartono
Account SupervisorNiken Hapsari/Eva Luntungan
DirectorDimas Djayadiningrat
ProducerEdwin Setiawan
EditorAghi Narottama
Sound Design/Arrangement-
Music Artist/Title-
Animation-
Art DirectorSandru Emil
LightingDimas Djayadiningrat
Post ProductionVhq Jakarta
Other Credits-

Brief Explanation

The way most breath fresheners advertise themselves is by showing someone having, for instance, a difficulty in socializing. Or showing mouth with a lot of little monsters inside. So we need to do something that's really shocking, but at the same time true to the product benefit.