| Title | CRIME |
| Brand | SINGTEL |
| Product / Service | MIO TV |
| Category | A11. Publications & Media |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Creative Director | Danny Searle |
| Copywriter | Boyd Champness |
| Agency Producer | Ays Tan |
| Account Manager | Pauline See |
| Director | Brad Wilson/Boyd Champness |
| Sound Design/Arrangement | The Gunnery |
| Art Director | Brad Wilson |
| Post Production | Vhq |
Anyone who has ever lived in Britain can attest that it has some of the best TV programming in the world. mioTV wanted to promote its British Entertainment Channel to those in the know. So we posed the question: why is British TV so good? Could it have anything to do with people staying indoors due to the lousy weather and high rates of crime?