PING PONG

TitlePING PONG
BrandBINGLE.COM.AU
Product / ServiceCAR INSURANCE
CategoryA12. Financial Products & Services
EntrantDDB GROUP MELBOURNE, AUSTRALIA
Entrant Company:DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency:DDB GROUP MELBOURNE, AUSTRALIA
Production Company:@radical.media Sydney, AUSTRALIA

Credits

Chief Creative OfficerGrant Rutherford
Executive Creative DirectorGrant Rutherford
Creative DirectorGlen Dickson And Ruben Cirugeda
CopywriterGlen Dickson
Agency ProducerCarol Sinclair
Advertiser's SupervisorJohn Bennetts
PlannerGavin Macmillan
Account SupervisorKate Sterling/Sarah Bailey
DirectorNick Ball
EditorAndy Stalph
Sound Design/ArrangementMrrp
Art DirectorRuben Cirugeda
Other CreditsPhotographer: Matt Baker

Brief Explanation

bingle.com.au is an online car insurer that gives customers a cheaper deal for one simple reason: everything they do, they do by computer. Employing humans creates higher overheads for a business. bingle got rid of all that wastage. Their computers are incapable of wasting money like their human equivalents, so customers save.