Title | LIMCA |
Brand | COCA-COLA INDIA |
Product / Service | SOFT DRINK |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | VHQ POST SINGAPORE, SINGAPORE |
Entrant Company: | VHQ POST SINGAPORE, SINGAPORE |
Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
Production Company: | VHQ POST SINGAPORE, SINGAPORE |
2nd Production Company: | FOOTCANDLES Mumbai, INDIA |
Credits | |
Executive Creative Director | Ajay Gahlaut |
Creative Director | Vikas Chenjong |
Director | Vinil Mathew |
Producer | Swadha |
Music Artist/Title | Cara Lisa Monteiro |
Animation | Vhq 3d Animation Team |
Art Director | Basab Tito Majumbar |
Post Production | Vhq Singapore |
Other Credits | Post Producer: Billy Fong/Online: Ian Hendri/Combustion: Eve Leow |
The TVC revolves around two strangers, a girl and a boy. The story starts with the girl reading a book in her balcony. Right opposite her house is the boy sitting on his bike with a bottle of Limca. With the book in her hands and eyes on him, she exchanges sweet, flirtatious glances with him. As soon as the boy takes a sip of his Limca, the book in the girl’s hands bursts into water leaving them both surprised. And so the girl gets drenched everytime when the object that she is reaching for [be it to dry herself, throw at him in anger or simply touch] turns into water. She finally gets her due when the boy has emptied his Limca bottle and she walks across to his house with her bottle of Limca. As soon as she takes a sip, Viraf's bike bursts into water and he falls on the ground drenched yet smiling.