LIMCA

TitleLIMCA
BrandCOCA-COLA INDIA
Product / ServiceSOFT DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantVHQ POST SINGAPORE, SINGAPORE
Entrant Company:VHQ POST SINGAPORE, SINGAPORE
Advertising Agency:OGILVY & MATHER Mumbai, INDIA
Production Company:VHQ POST SINGAPORE, SINGAPORE
2nd Production Company:FOOTCANDLES Mumbai, INDIA

Credits

Executive Creative DirectorAjay Gahlaut
Creative DirectorVikas Chenjong
DirectorVinil Mathew
ProducerSwadha
Music Artist/TitleCara Lisa Monteiro
AnimationVhq 3d Animation Team
Art DirectorBasab Tito Majumbar
Post ProductionVhq Singapore
Other CreditsPost Producer: Billy Fong/Online: Ian Hendri/Combustion: Eve Leow

Brief Explanation

The TVC revolves around two strangers, a girl and a boy. The story starts with the girl reading a book in her balcony. Right opposite her house is the boy sitting on his bike with a bottle of Limca. With the book in her hands and eyes on him, she exchanges sweet, flirtatious glances with him. As soon as the boy takes a sip of his Limca, the book in the girl’s hands bursts into water leaving them both surprised. And so the girl gets drenched everytime when the object that she is reaching for [be it to dry herself, throw at him in anger or simply touch] turns into water. She finally gets her due when the boy has emptied his Limca bottle and she walks across to his house with her bottle of Limca. As soon as she takes a sip, Viraf's bike bursts into water and he falls on the ground drenched yet smiling.