NEW LIFE

TitleNEW LIFE
BrandEYEBANK FOUNDATION OF THE PHILIPPINES
Product / ServiceEYE DONATION APPEAL
CategoryA16. Public Service, Charity & Fund Raising
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company:ABRACADABRA Makati City, THE PHILIPPINES

Credits

Creative DirectorMelvin Mangada
CopywriterBryan Siy
Agency ProducerSunny Lucero\ Francis Bagnes
Account SupervisorPortia Catuira
DirectorJessel Monteverde
EditorEditors: Robert Gomez/Lex Picana
Sound Design/ArrangementAllan Feliciano; Soundesign: Loudbox
Art DirectorAli Silao Iii
Post ProductionPost Manila

Brief Explanation

The ad was made to promote cornea donation to the Eyebank Foundation to further improve the number of eye transplants in the country. Shot from a first person perspective, we literally see a man’s life flashing before our eyes; witnessing the important events in that life, how it ends and how it all begins for the person that receives the eye transplant.