Title | NEW LIFE |
Brand | EYEBANK FOUNDATION OF THE PHILIPPINES |
Product / Service | EYE DONATION APPEAL |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Production Company: | ABRACADABRA Makati City, THE PHILIPPINES |
Credits | |
Creative Director | Melvin Mangada |
Copywriter | Bryan Siy |
Agency Producer | Sunny Lucero\ Francis Bagnes |
Account Supervisor | Portia Catuira |
Director | Jessel Monteverde |
Editor | Editors: Robert Gomez/Lex Picana |
Sound Design/Arrangement | Allan Feliciano; Soundesign: Loudbox |
Art Director | Ali Silao Iii |
Post Production | Post Manila |
The ad was made to promote cornea donation to the Eyebank Foundation to further improve the number of eye transplants in the country. Shot from a first person perspective, we literally see a man’s life flashing before our eyes; witnessing the important events in that life, how it ends and how it all begins for the person that receives the eye transplant.