WEST WIND

TitleWEST WIND
BrandAYALA LAND
Product / ServiceDOG COMPANIONSHIP AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company:ABRACADABRA Makati City, THE PHILIPPINES

Credits

Creative DirectorJake Tesoro/Melvin Mangada
CopywriterRyan Rubillar
Agency ProducerSunny Lucero/Francis Bagnes
Account SupervisorPam Ignacio
DirectorLyle Sacris
Sound Design/ArrangementSoundesign Inc.
Art DirectorDante Dizon

Brief Explanation

Mang Sergio walks the streets of Manila everyday, entertaining people with his trained dog, Habagat (West Wind). More than performing tricks for people, Habagat (West Wind) is a true companion to his owner, and vice versa. In fact, West Wind was instrumental in reuniting Mang Sergio with his estranged young son, Eddie Boy. This was achieved by using the contributions that people give him to send Eddie Boy back from the province, and into his father's arms. West Wind is a true story, and communicates the fact that dogs can have a profound impact on the lives of people, and that this fact should be celebrated.