Brief Explanation

Whether we realize it or not, we are surrounded by graphic design. To show how we consume it everyday, the ad surprises and amuses by taking on the literal route. We see a soccer team biting into the patches of their jerseys, a man munching on the decals of a jeepney, a young girl biting into a piece of neon signage from a Chinese noodle house, another girl taking a big lick and eventually gnawing her way into an underpass floor sticker, a cute couple devouring their ipod, a skateboarder sinking his teeth into the shattered pieces of a graffiti wall and a laundry woman giving in to the temptation of eating the design on a shirt she just washed. The spot ends with an invitation - “We consume design everyday, eat well at the Manila Design Week.”