EXPLOSION

TitleEXPLOSION
BrandMOTOROLA
Product / ServiceMOBILE PHONE
CategoryA04. Consumer Electronics
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising Agency:OGILVY BEIJING, CHINA
Production Company:FILMATE Shanghai, CHINA

Credits

Executive Creative DirectorBill Chan
Creative DirectorWilson Chow
CopywriterJing Tian
Agency ProducerLulu Yang
Account SupervisorUma Wang
Art DirectorPerry Zheng

Brief Explanation

For promoting the new MOTO smart phone XT701, we made such a TVC: digital equipment representing the old tine all exploded because a brand new smart digital mobile time is coming.