DISCO LIGHTS

TitleDISCO LIGHTS
BrandMANILA ELECTRIC COMPANY
Product / ServiceMERALCO
CategoryA15. Corporate Image
EntrantPUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES
Entrant Company:PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES
Advertising Agency:PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES
Production Company:UNITEL PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerDon Sevilla Iii
Executive Creative DirectorDon Sevilla Iii
Creative DirectorNoel San Juan
CopywriterNoel San Juan
Agency ProducerPaul Suarez
Advertiser's SupervisorLara Sun
PlannerCarlo Hemedes
Account ManagerIan Panlilio
Account SupervisorTats Cruz
DirectorMathew Rosen
Art DirectorVanessa Tamayo

Brief Explanation

The agency took a closer look at previous executions for the same campaign, and changed its approach by not just giving tips on saving electricity, but injecting an advocacy to help preserve our environment. We did this by providing the consumers with practical energy saving tips such as: Switching off lights when not used (disco lights), Unplugging appliances when unused (Unplugged), and closing the refrigerator door after using (Cool days) and by doing such, consumers have actually contributed in helping preserve mother nature.