| Title | TANK |
| Brand | FOSTERS GROUP |
| Product / Service | CARLTON DRY |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company: | BLINK PRODUCTIONS London, UNITED KINGDOM |
Credits | |
| Executive Creative Director | James Mcgrath |
| Creative Director | Ant Keogh |
| Copywriter | Seymour Pope |
| Agency Producer | Sevda Cemo |
| Planner | Michael Derepas |
| Account Manager | Sam Mackisack |
| Account Supervisor | Paul Mcmillan |
| Director | Ben Wheatley |
| Producer | Claire Jones |
| Sound Design/Arrangement | Cornel Wilcek/Electric Dreams Studio |
| Animation | Special Effects: Iloura |
| Art Director | Cameron Harris |
| Other Credits | Photographer: Chris Tovo |
A 'Dry Dream' is a phrase we coined to describe the type of ideas that you have at two in the morning after a few beers. Flashes of inspired stupidity that usually vanish into the ether - often for good reason. We thought: 'Wouldn't it be great to convert one of these crazy ideas from fantasy to reality, to make one 'for real''. So we created three TV/viral spots - designed to feel like viral videos - to communicate the type of 'Dry Dreams' that could potentially win the promotion.