SLOW MO

Grand Prix

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ClientFOSTERS GROUP
ProductCARLTON DRAUGHT
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Type of EntryTV/Cinema
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
TitleSLOW MO
Product/ServiceCARLTON DRAUGHT
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company:PLAZA FILMS Sydney, AUSTRALIA

Credits

Chief Creative OfficerJames McGrath
Executive Creative DirectorAnt Keogh
Creative DirectorAnt Keogh
CopywriterRichard Williams
Agency ProducerPip Heming/Sonia von Bibra
Advertiser's SupervisorPeter Sinclair/Vince Ruiu/Richard Oppy/Shencina Formenton
PlannerMichael Derepas
Account ManagerPhoebe Farquharson
Account SupervisorPaul McMillian/Mick McKeown
DirectorPaul Middleditch
EditorPeter Whitmore, The Editors
Sound Design/ArrangementCornel Wilczek
Music Artist/TitleLevel Two Music / Electric Dreams
Art DirectorAnthony Phillips
Post ProductionThe Editors
Other CreditsExecutive Producer: Peter Masterson, Plaza Films

Brief Explanation

Carlton Draught “Slow mo” is a collision of men’s two greatest loves, the pub and anything shot on a super slow motion camera. Whether it sport, wildlife documentaries or high-brow advertisements, super slow motion vision accompanied by really important music has permeated every facet of television. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men…..men in pubs. The result is a celebration of beer and men, and the latest instalment in Carlton Draught’s long running Made From Beer campaign.