| Title | STRIPPING |
| Brand | VOLKSWAGEN HONG KONG |
| Product / Service | VOLKSWAGEN GOFT GTI |
| Category | A08. Cars & Automotive Services |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Credits | |
| Chief Creative Officer | Spencer Wong |
| Executive Creative Director | Spencer Wong/Nick Lim |
| Creative Director | Philip Lee/Mark Kong/Quentin Yeong |
| Copywriter | Mark Kong |
| Agency Producer | Miyoko Ohki/Jun Arikawa/Sho Tominaga |
| Advertiser's Supervisor | Eric Dai |
| Account Manager | Jan Lee/Kapri Kwok |
| Account Supervisor | Peggy Yang |
| Art Director | Quentin Yeong/Oggy Cheng/James O |
The Volkswagen Goft GTI's heritage of performance dates back to the birth of the model, making it a classic icon for speed-freaks. With the launch of long-awaited and massively-anticipated GTI MK VI, we used "Speed" to create hype among car lovers. Just 2 weeks before shipping date, we took seven of the world’s fastest talents and got viral with their hi-speed skills: like Kyoto’s fastest rice cake maker, World’s fastest stripper, World cup stacking champion and seeding thru forums, fan sites, youtube. The films spread like wildfire and brought traffic streaming in to our campaign website: www.gtilovespeed.com. Alongside the speed videos the site hosted other fun speed-themed content and interactive gaming.