Title | MAXIM'S PUZZLE FILM 3 |
Brand | MAXIM'S CATERER |
Product / Service | CAKE |
Category | A01. Food Products |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Production Company: | THE FILM FACTORY Hong Kong, HONG KONG |
2nd Production Company: | TOUCHES Hong Kong, HONG KONG |
3rd Production Company: | DIGIT DIGIT Hong Kong, HONG KONG |
Credits | |
Chief Creative Officer | Spencer Wong |
Executive Creative Director | Spencer Wong |
Creative Director | Danny Chan |
Copywriter | Spencer Wong/Andy Wong |
Agency Producer | Jeannie Lee |
Advertiser's Supervisor | Stephanie Chan |
Account Manager | Elffi Li/Kelvin Au |
Account Supervisor | Nancy Yau/Elffli Li |
Director | Chan Man Chung |
Producer | May Tang |
Editor | Holly Ho |
Sound Design/Arrangement | Touches Limited |
Music Artist/Title | Chan Man Chung |
Animation | Digit Digit Limited |
Art Director | Timothy Cheng/Chan Man Chung |
Post Production | Touches Limited |
Maxim’s snowy mooncake has tried a new approach to promote their products this year. With the improved ingredients on snowy mooncake’s skin, a phrase has been created for consumers to memorize how good the mooncake’s skin is. In order to maximize the power of the Phrase, we used a naughty family to deliver the meaning of the phrase word by word on the TVC. Consumers are easily being attracted by the TVC ideas as well as the message being delivered. We’ve also got two versions to describe the flavor with the same execution.