Brief Explanation

The campaign is for an innovative product called 'My Song'. It's a reverse caller tune that allows the person who is calling to hear the tune he wants and not the caller tune of the person he's called. The idea stems from a youth insight that they're surrounded by people who are always giving an opinion on everything they do. And mostly the opinions are not what the youth wants to hear. The films suggest a wonderful thought 'what if you could hear just what you want to hear'. The ad is a typical interview. A young executive is being asked a series of questions by the interviewee and is responding to all with a 'No'. Despite that the young executive hears the boss say 'You've got the job'.