MASTER OF THE ROAD

TitleMASTER OF THE ROAD
BrandTHE YOKOHAMA RUBBER COMPANY
Product / ServiceYOKOHAMA TIRE
CategoryA08. Cars & Automotive Services
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN
Production Company:TYO PRODUCTIONS Tokyo, JAPAN
2nd Production Company:PRODUCTION I.G. Tokyo, JAPAN

Credits

Creative DirectorIsamu Nakamura
CopywriterIsamu Nakamura
Art DirectorMasaya Abe/Kanta Kumazawa

Brief Explanation

'MASTER OF THE ROAD' of YOKOHAMA RUBBER was launched to convey the brand identity targeting the overseas market. By using the method of Japanimation (animation made in Japan) which now represent Japanese culture, with energy and speed the performance of near-future cyber-samurai team wearing body-armor on the torso whose lower bodies are tires, was depicted.