LIGHT REFRESH

ClientCADBURY JAPAN
ProductCLORETS ICE LIGHT
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Type of EntryTV/Cinema
CategoryA01. Food Products
TitleLIGHT REFRESH
Product/ServiceCLORETS ICE LIGHT
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN

Credits

Executive Creative DirectorJun Asano
Creative DirectorYasuhiko Murayama
CopywriterYasuhiko Murayama
Art DirectorHaruna Tsukidate/Mikito Nunome

Brief Explanation

Expressed the cool blast of liquid mint from 'Clorets ICE', by a Japanese famous comedian punching a famous young Japanese actor. The ads lead to the enormous hit of the product.