Title | COUPLE |
Brand | TOYOTA MOTOR CORPORATION |
Product / Service | TOYOTA IQ |
Category | A08. Cars & Automotive Services |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | PICT Tokyo, JAPAN |
Credits | |
Creative Director | Norifumi Adachi |
Copywriter | Akira Yao/Hiroshi Akinaga/Kazuhide Adachi/Jeff Keeling |
Agency Producer | Masami Hirotsuka |
Planner | Akira Yao/Hiroshi Akinaga/Kazuhide Adachi |
Account Manager | Tetsuya Sakurai/Takashi Chiba |
Director | Shinya Kawakami |
Producer | Shuzo Uehara/Hideaki Koga |
The Toyota iQ is an ultra compact hatchback less than 3m in length. Because of its compactness, some customers are afraid it might be hard to get into. We decided to dispel such concerns by showing a couple getting into the car from an apartment window, almost like characters out of a Tarzan movie.