BETTER TOGETHER

Short List
TitleBETTER TOGETHER
ClientTOYOTA MOTOR CORPORATION
Product / ServiceHYBRID SYNERGY DRIVE
CategoryA08. Cars & Automotive Services
EntrantSAATCHI & SAATCHI Sydney, AUSTRALIA
Entrant Company:SAATCHI & SAATCHI Sydney, AUSTRALIA
Advertising Agency:SAATCHI & SAATCHI Sydney, AUSTRALIA
Production Company:STINK London, UNITED KINGDOM

Credits

Executive Creative DirectorSteve Back
Creative DirectorDave Bowman
CopywriterJohn Mckelvey/James Ross-Edwards (Southpaw)
Agency ProducerBarbara Devlin
Advertiser's SupervisorScott Thompson
Account ManagerZoie Bache
Account SupervisorBen Court
DirectorNe-O
ProducerJuliet Naylor
EditorTim Thornton Allan/Marshall Street Editors/London
Music Artist/TitlePendle Poucher
Art DirectorPeter Galmes (Southpaw)
LightingAntonio Paladino
Post ProductionMpc/London
Other CreditsChoreographer: Rachel Lopez

Brief Explanation

The ad was shot in a single take and uses no special effects or post production. The ad launched Toyota's latest hybrid engine, Hybrid Synergy Drive (HSD) with the goal of humanising the technology to the mainstream car market. HSD combines a petrol enguine and an electric motor for greater efficiency. Two things working in harmony are inevitably better than one. HSD Better Together.