THE 360° CUSTOMER FEEDBACK ANALYSIS SYSTEM

TitleTHE 360° CUSTOMER FEEDBACK ANALYSIS SYSTEM
BrandHYUNDAI CAPITAL
Product / ServiceFINANCE COMPANY
CategoryA12. Financial Products & Services
EntrantINNOCEAN WORLDWIDE Seoul, KOREA
Entrant Company:INNOCEAN WORLDWIDE Seoul, KOREA
Advertising Agency:INNOCEAN WORLDWIDE Seoul, KOREA
Production Company:WONDERBOYS Seoul, KOREA

Credits

Executive Creative DirectorKim Jeonga
Creative DirectorKim Jeonga
CopywriterKang Jiyeon
Agency ProducerKim Baesung
Account SupervisorJung Hojin/Cho Sunghee/Je Dongjoon/Jo Jangwon
DirectorLiu/Kuanghung
Art DirectorLim Sanghyun/Lee Sangheon

Brief Explanation

To Hyundai Capital, 1 is not just 1. This advertisement aims to show that Hyundai Capital believes in and run on the power of numbers. This part shows Hyundai Capital efforts to perfect its financial services through its 360° customer analysis system, which analyzes each customer feedback in 6 areas, 397 criteria, and 3 dimensions to track even the most minute faults,