PRE-LAUNCHING

TitlePRE-LAUNCHING
BrandHYUNDAI CAPITAL
Product / ServiceFINANCE COMPANY
CategoryA12. Financial Products & Services
EntrantINNOCEAN WORLDWIDE Seoul, KOREA
Entrant Company:INNOCEAN WORLDWIDE Seoul, KOREA
Advertising Agency:INNOCEAN WORLDWIDE Seoul, KOREA
Production Company:WONDERBOYS Seoul, KOREA

Credits

Executive Creative DirectorKim Jeonga
Creative DirectorKim Jeonga
CopywriterKang Jiyeon
Agency ProducerKim Baesung
Account SupervisorJung Hojin/Cho Sunghee/Je Dongjoon/Jo Jangwon
DirectorLiu/Kuanghung
Art DirectorLim Sanghyun/Lee Sangheon

Brief Explanation

Hyundai Capital believes in ten gods. They are 0,1,2,3,4,5,6,7,8,and 9. It is an advertisement launching the campaign that conveys the message that Hyundai Capital only believes in these ten numbers and works with these numbers. In the world of finance characterized by turmoil and uncertainty, we set the numbers, the basics of finance, as the campaign theme in order to pursue true finance. By doing so, we try to disconnect ourselves from the existing image of Hyundai Capital and deliver its commitment to what is the proper character of finance.