Title | PRE-LAUNCHING |
Brand | HYUNDAI CAPITAL |
Product / Service | FINANCE COMPANY |
Category | A12. Financial Products & Services |
Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
Advertising Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
Production Company: | WONDERBOYS Seoul, KOREA |
Credits | |
Executive Creative Director | Kim Jeonga |
Creative Director | Kim Jeonga |
Copywriter | Kang Jiyeon |
Agency Producer | Kim Baesung |
Account Supervisor | Jung Hojin/Cho Sunghee/Je Dongjoon/Jo Jangwon |
Director | Liu/Kuanghung |
Art Director | Lim Sanghyun/Lee Sangheon |
Hyundai Capital believes in ten gods. They are 0,1,2,3,4,5,6,7,8,and 9. It is an advertisement launching the campaign that conveys the message that Hyundai Capital only believes in these ten numbers and works with these numbers. In the world of finance characterized by turmoil and uncertainty, we set the numbers, the basics of finance, as the campaign theme in order to pursue true finance. By doing so, we try to disconnect ourselves from the existing image of Hyundai Capital and deliver its commitment to what is the proper character of finance.