| Title | THE, THE, THE |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | BLUE DRIVE TECHNOLOGY |
| Category | A15. Corporate Image |
| Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Production Company: | WONDERBOYS Seoul, KOREA |
Credits | |
| Executive Creative Director | Kang Suk-Kwon |
| Creative Director | Kang Suk-Kwon |
| Copywriter | Son Jung-Hwa |
| Advertiser's Supervisor | Shin Jung-Sup |
| Account Supervisor | Choi Woo-Suk |
| Director | Wednesday |
| Producer | Lee Sam |
| Editor | D.o. |
| Sound Design/Arrangement | Kiss Fm |
| Music Artist/Title | Trio/Da Da Da |
| Art Director | You Hyo-Sang/Jang Hye-Seung |
| Post Production | Independence |
The film has two part. The first part is about what people want from the cars of the future, and second part is about about what Hyundai's solution is. with a catchy BGM - 'Da da da(by Trio)', the hit song from the 80s, the film introduce 'Blue Drive'(Hyundai's technology roadmap for environment & future) easily and entertaningly. In Korean, 'da da da' means 'more and more and more', and it sounds same with 'the, the, the'. The Cars in the film are lineup of Blue Drive. The LPi hybrid Vehicle has already launched in Korea. The Electric Vehicle and the Hydrogen Fuel Cell Electric Vehicle will be seen in Korea, in the near future.