| Title | PARTY & SALE MAGICIAN |
| Brand | PARCO |
| Product / Service | DEPARTMENT STORE BARGAIN SALE |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | KIRAMEKI Tokyo, JAPAN |
| 2nd Production Company: | DEKOBOT Paris, FRANCE |
Credits | |
| Creative Director | Hiroshi Kusakari/Masaya Maemura |
| Copywriter | Kumiko Yanagida |
| Planner | Hitomi Yagi/Kumiko Yanagida |
| Director | Vincent Escrive |
| Producer | Masaru Kaku/Toko Nakagawa |
| Music Artist/Title | Norman Bambi |
| Art Director | Hitomi Yagi |
| Post Production | Dekobot/Digital Garden |
A series of lucky things happen to the character who has PARCO CARD. The story is linked with this sales & credit card campaign, featuring stop motion photography with its anything but ordinary, yet with friendly, nostalgic and colorful ambivalence.