| Title | CHEERLEADERS SOYBEAN |
| Brand | KIKKOMAN BEVERAGE COMPANY |
| Product / Service | SOYBEAN DRINK |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | AMANAINTERACTIVE Tokyo, JAPAN |
Credits | |
| Creative Director | Kazutaka Sato |
| Copywriter | Akane Torizuka |
| Planner | Akane Torizuka |
| Account Manager | Hiroshi Hirose |
| Account Supervisor | Yuji Sugawara |
| Director | Akira Murakami |
| Producer | Yasuyuki Ono |
| Editor | Mitsuharu Hayakawa/Digitalegg |
| Sound Design/Arrangement | Yoshiaki Kitahara/Liverrary |
| Music Artist/Title | Youichi Sakaguchi/P-Camp |
| Art Director | Naomi Hou |
| Lighting | Kazuhisa Maruyama/Shigeru Saito |
The product contains both vegetables and lactobacillus, so we developed friendly original characters "Lac-kun (lactobacillus) & Veggies (vegetables/fruits) " to appeal to families with small children. The characters sing fight songs for them to promote their health.