Title | CHEERLEADERS VEGETABLE |
Brand | KIKKOMAN BEVERAGE COMPANY |
Product / Service | VEGETABLE DRINK |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Production Company: | AMANAINTERACTIVE Tokyo, JAPAN |
Credits | |
Creative Director | Kazutaka Sato |
Copywriter | Akane Torizuka |
Planner | Akane Torizuka |
Account Manager | Hiroshi Hirose |
Account Supervisor | Yuji Sugawara |
Director | Akira Murakami |
Producer | Yasuyuki Ono |
Editor | Mitsuharu Hayakawa/Digitalegg |
Sound Design/Arrangement | Yoshiaki Kitahara/Liverrary |
Music Artist/Title | Youichi Sakaguchi/P-Camp |
Art Director | Naomi Hou |
Lighting | Kazuhisa Maruyama/Shigeru Saito |
The product contains both vegetables and lactobacillus, so we developed friendly original characters "Lac-kun (lactobacillus) & Veggies (vegetables/fruits) " to appeal to families with small children. The characters sing fight songs for them to promote their health.