HANSEL & GRETEL

TitleHANSEL & GRETEL
BrandFUNDOKIN
Product / ServiceSALAD DRESSING
CategoryA01. Food Products
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:VIDEO STATION Q Fukuoka, JAPAN

Credits

Creative DirectorTatsuo Ueno
CopywriterMio Imai
PlannerMio Imai
Account ManagerKeita Tashiro
DirectorKenu Nomura
ProducerYoshimi Shiratsuchi
EditorAtsushi Masaki/Youhei Watanabe
Sound Design/ArrangementRyuhei Omachi
Music Artist/TitleYuichi Miyazono
LightingLighting:Kazuyoshi Yamaguchi; Cameraman:Youhei Kagami
Other CreditsIllustrator:Kiichiro Komiya

Brief Explanation

The product is a dressing for children who don’t like vegetables. To show how it turns them into real veggie-lovers, we used a fairy tale “Hansel and Gretel” as motif, told from a witch’s perspective. She tries to lure them with sweets in vain – as the kids prefer vegetables.