Title | HANSEL & GRETEL |
Brand | FUNDOKIN |
Product / Service | SALAD DRESSING |
Category | A01. Food Products |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Production Company: | VIDEO STATION Q Fukuoka, JAPAN |
Credits | |
Creative Director | Tatsuo Ueno |
Copywriter | Mio Imai |
Planner | Mio Imai |
Account Manager | Keita Tashiro |
Director | Kenu Nomura |
Producer | Yoshimi Shiratsuchi |
Editor | Atsushi Masaki/Youhei Watanabe |
Sound Design/Arrangement | Ryuhei Omachi |
Music Artist/Title | Yuichi Miyazono |
Lighting | Lighting:Kazuyoshi Yamaguchi; Cameraman:Youhei Kagami |
Other Credits | Illustrator:Kiichiro Komiya |
The product is a dressing for children who don’t like vegetables. To show how it turns them into real veggie-lovers, we used a fairy tale “Hansel and Gretel” as motif, told from a witch’s perspective. She tries to lure them with sweets in vain – as the kids prefer vegetables.