SUITCASE

TitleSUITCASE
BrandLIFE CO.
Product / ServiceLIFE CREDIT CARD
CategoryA12. Financial Products & Services
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:NIBANKOHBOH PRODUCTIONS Tokyo, JAPAN

Credits

Creative DirectorKazutaka Sato
CopywriterTakahiro Sakai
Advertiser's SupervisorHisashi Shimojo/Toshinori Yui/Noboru Yamazaki/Tomoyuki Ikeda
PlannerProduction Manager: Kazuaki Ohuchi; Stylist: Takashi Ohashi; Designer: Eiji Mikami; VE: Yasuyuki Hat
Account SupervisorHisaki Yamazaki/Yuzo Funaki
DirectorManabu Terao
ProducerKohei Omata
EditorOmnibus Japan
LightingHirokazu Kawanishi/Yuichi Kato
Post ProductionOmnibus Japan
Other CreditsProduction Manager: Kazuaki Ohuchi/Stylist: Takashi Ohashi/Designer:eiji Mikami/Ve:yasuyuki Hattori

Brief Explanation

As the name suggests, Life Card is a credit card to cheer for your life. The campaign uses its logo as a basis to introduce various interesting moments in life, reinforcing the idea that Life Card is indispensable in leading a fulfilling life.