Title | FIREWORKS |
Brand | LIFE CO. |
Product / Service | LIFE CREDIT CARD |
Category | A12. Financial Products & Services |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Production Company: | NIBANKOHBOH PRODUCTIONS Tokyo, JAPAN |
Credits | |
Creative Director | Kazutaka Sato |
Copywriter | Takahiro Sakai |
Advertiser's Supervisor | Hisashi Shimojo/Toshinori Yui/Noboru Yamazaki/Tomoyuki Ikeda |
Planner | Production Manager: Kazuaki Ohuchi; Stylist: Takashi Ohashi; Designer: Eiji Mikami; VE: Yasuyuki Hat |
Account Supervisor | Hisaki Yamazaki/Yuzo Funaki |
Director | Manabu Terao |
Producer | Kohei Omata |
Editor | Omnibus Japan |
Lighting | Hirokazu Kawanishi/Yuichi Kato |
Post Production | Omnibus Japan |
Other Credits | Production Manager: Kazuaki Ohuchi/Stylist: Takashi Ohashi/Designer:eiji Mikami/Ve:yasuyuki Hattori |
As the name suggests, Life Card is a credit card to cheer for your life. The campaign uses its logo as a basis to introduce various interesting moments in life, reinforcing the idea that Life Card is indispensable in leading a fulfilling life.