SPACESHIP JUNO

TitleSPACESHIP JUNO
BrandMARUTI SUZUKI INDIA
Product / ServiceCARS
CategoryA08. Cars & Automotive Services
EntrantCAPITAL ADVERTISING Gurgaon, INDIA
Entrant Company:CAPITAL ADVERTISING Gurgaon, INDIA
Advertising Agency:CAPITAL ADVERTISING Gurgaon, INDIA
Production Company:FOOTCANDLES Mumbai, INDIA

Credits

Executive Creative DirectorParshu Narayanan
Creative DirectorJoy Mohanty
CopywriterJoy Mohanty
Agency ProducerPapiya Tahiliani
Advertiser's SupervisorSunila Dhar
Account SupervisorKunal Sharma
DirectorAyappa
ProducerAnand Menon
EditorPrakash Kurup/Prime Focus Ltd
Sound Design/ArrangementChester Mistquita
Music Artist/TitleSameer Uddin
AnimationNa
LightingSanu Varughese
Post ProductionPrime Focus Ltd/Octavius Studios
Other CreditsNa

Brief Explanation

Cultural context: "Kitna Deti Hai?" transliterates into "How much does she give?" - it's a very typical and colloquial Indian way of asking how much mileage ( fuel efficiency) a vehicle delivers. Indians, frugal by nature, are notoriously mileage-obsessed. The film opens on an antiseptically clean NASA facility. Typical ordinary middle-class Indian tourists, in their trademark clothes ( fashion horror show! ) are admiring the wonders of America. They are being given a guided tour of the facility and are being shown a highly advanced spacecraft, Juno, designed to fly all the way to Jupiter. Their guide? An oh-so-superior and patronising NRI ( Non-Resident Indian, or Indian emigre) rocket scientist ( NASA actually has a large number of Indian scientists), who in his pronounced American accent tells them of the wonders of Juno - which they listen to dumbstruck. "Any questions?" ends the Rocket Scientist smugly - expecting none - when "yes" says an Indian - and pops the quintessentially Indian question - "Kitna deti hai?" ( how much does she give?) - leaving him dumbfounded. In kicks the pack shot of cars and VO: For a country obsessed with mileage, Maruti Suzuki makes India's most fuel-efficient cars.