Title | SPACESHIP JUNO |
Brand | MARUTI SUZUKI INDIA |
Product / Service | CARS |
Category | A08. Cars & Automotive Services |
Entrant | CAPITAL ADVERTISING Gurgaon, INDIA |
Entrant Company: | CAPITAL ADVERTISING Gurgaon, INDIA |
Advertising Agency: | CAPITAL ADVERTISING Gurgaon, INDIA |
Production Company: | FOOTCANDLES Mumbai, INDIA |
Credits | |
Executive Creative Director | Parshu Narayanan |
Creative Director | Joy Mohanty |
Copywriter | Joy Mohanty |
Agency Producer | Papiya Tahiliani |
Advertiser's Supervisor | Sunila Dhar |
Account Supervisor | Kunal Sharma |
Director | Ayappa |
Producer | Anand Menon |
Editor | Prakash Kurup/Prime Focus Ltd |
Sound Design/Arrangement | Chester Mistquita |
Music Artist/Title | Sameer Uddin |
Animation | Na |
Lighting | Sanu Varughese |
Post Production | Prime Focus Ltd/Octavius Studios |
Other Credits | Na |
Cultural context: "Kitna Deti Hai?" transliterates into "How much does she give?" - it's a very typical and colloquial Indian way of asking how much mileage ( fuel efficiency) a vehicle delivers. Indians, frugal by nature, are notoriously mileage-obsessed. The film opens on an antiseptically clean NASA facility. Typical ordinary middle-class Indian tourists, in their trademark clothes ( fashion horror show! ) are admiring the wonders of America. They are being given a guided tour of the facility and are being shown a highly advanced spacecraft, Juno, designed to fly all the way to Jupiter. Their guide? An oh-so-superior and patronising NRI ( Non-Resident Indian, or Indian emigre) rocket scientist ( NASA actually has a large number of Indian scientists), who in his pronounced American accent tells them of the wonders of Juno - which they listen to dumbstruck. "Any questions?" ends the Rocket Scientist smugly - expecting none - when "yes" says an Indian - and pops the quintessentially Indian question - "Kitna deti hai?" ( how much does she give?) - leaving him dumbfounded. In kicks the pack shot of cars and VO: For a country obsessed with mileage, Maruti Suzuki makes India's most fuel-efficient cars.