TOLL COLLECTOR

TitleTOLL COLLECTOR
BrandSAA GLOBAL EDUCATION
Product / ServiceEDUCATION
CategoryA14. Commercial Public Services
EntrantY&R Singapore, SINGAPORE
Entrant Company:Y&R Singapore, SINGAPORE
Advertising Agency:Y&R Singapore, SINGAPORE
Production Company:TOSAKAN FILMS Bangkok, THAILAND

Credits

Chief Creative OfficerMarcus Rebeschini
Executive Creative DirectorJames Procter
CopywriterEdward Ong
Agency ProducerMichael Kan
PlannerPhayungsak Jaruphun
Account SupervisorAnthony Khoo
Art DirectorKittisak Poonnotok

Brief Explanation

We open on a blue collar executive in his tiny cubicle. He doesn't have any work to do and as a result, he can hardly keep himself awake. Without warning, his whole world changes - several wall flips, decor switches and clothes change later, he finds himself in an equally tiny toll booth, working as a certified toll collector. The idea being : If you don't upgrade your skills, you risk the possibility of being downgraded.