MANICURE

TitleMANICURE
BrandSAA GLOBAL EDUCATION
Product / ServiceEDUCATION
CategoryA14. Commercial Public Services
EntrantY&R Singapore, SINGAPORE
Entrant Company:Y&R Singapore, SINGAPORE
Advertising Agency:Y&R Singapore, SINGAPORE
Production Company:TOSAKAN FILMS Bangkok, THAILAND

Credits

Chief Creative OfficerMarcus Rebeschini
Executive Creative DirectorJames Procter
CopywriterEdward Ong
Agency ProducerMichael Kan
PlannerPhayungsak Jaruphun
Account SupervisorAnthony Khoo
Art DirectorKittisak Poonnotok

Brief Explanation

We open on a bored typist at work. She doesn't have much to do and is clearly waiting for the hours to pass. Suddenly, her whole world changes and through slides, bumps and trap doors, she finds herself working as a manicurist. The idea being : If you don't upgrade your skills, you risk the possibility of being downgraded.