Title | MANICURE |
Brand | SAA GLOBAL EDUCATION |
Product / Service | EDUCATION |
Category | A14. Commercial Public Services |
Entrant | Y&R Singapore, SINGAPORE |
Entrant Company: | Y&R Singapore, SINGAPORE |
Advertising Agency: | Y&R Singapore, SINGAPORE |
Production Company: | TOSAKAN FILMS Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Marcus Rebeschini |
Executive Creative Director | James Procter |
Copywriter | Edward Ong |
Agency Producer | Michael Kan |
Planner | Phayungsak Jaruphun |
Account Supervisor | Anthony Khoo |
Art Director | Kittisak Poonnotok |
We open on a bored typist at work. She doesn't have much to do and is clearly waiting for the hours to pass. Suddenly, her whole world changes and through slides, bumps and trap doors, she finds herself working as a manicurist. The idea being : If you don't upgrade your skills, you risk the possibility of being downgraded.