Title | SPACE PROJECT |
Brand | OLYMPUS CORPORATION |
Product / Service | OLYMPUS SPACE PROJECT |
Category | A15. Corporate Image |
Entrant | GROUND Tokyo, JAPAN |
Entrant Company: | GROUND Tokyo, JAPAN |
Advertising Agency: | GROUND Tokyo, JAPAN |
Production Company: | DENTSU CREATIVE X Tokyo, JAPAN |
Credits | |
Chief Creative Officer | Satoshi Takamatsu |
Copywriter | Satoshi Takamatsu |
Planner | Satoshi Takamatsu |
Director | Naoto Nakanishi |
Producer | Keisuke Kayama |
Editor | Kenji Niahino |
Music Artist/Title | Masamichi Shigeno |
As part of the campaign commemorating the 90th anniversary of Olympus Corporation, we shot the Earth from space using the Olympus SLR "E-3" to share with society an opportunity to think about how precious the Earth and its environment really is. Creating newsworthy content and careful media planning that positioned the web as the vessel for all activities created a synergy effect, leading to high consumer interest and greater recognition for Olympus products.