SPACE PROJECT

TitleSPACE PROJECT
BrandOLYMPUS CORPORATION
Product / ServiceOLYMPUS SPACE PROJECT
CategoryA15. Corporate Image
EntrantGROUND Tokyo, JAPAN
Entrant Company:GROUND Tokyo, JAPAN
Advertising Agency:GROUND Tokyo, JAPAN
Production Company:DENTSU CREATIVE X Tokyo, JAPAN

Credits

Chief Creative OfficerSatoshi Takamatsu
CopywriterSatoshi Takamatsu
PlannerSatoshi Takamatsu
DirectorNaoto Nakanishi
ProducerKeisuke Kayama
EditorKenji Niahino
Music Artist/TitleMasamichi Shigeno

Brief Explanation

As part of the campaign commemorating the 90th anniversary of Olympus Corporation, we shot the Earth from space using the Olympus SLR "E-3" to share with society an opportunity to think about how precious the Earth and its environment really is. Creating newsworthy content and careful media planning that positioned the web as the vessel for all activities created a synergy effect, leading to high consumer interest and greater recognition for Olympus products.