| Title | PLY |
| Brand | KDDI CORPORATION |
| Product / Service | IIDA MOBILE PHONE |
| Category | A04. Consumer Electronics |
| Entrant | GROUND Tokyo, JAPAN |
| Entrant Company: | GROUND Tokyo, JAPAN |
| Advertising Agency: | GROUND Tokyo, JAPAN |
| Production Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| 2nd Production Company: | THA Tokyo, JAPAN |
Credits | |
| Chief Creative Officer | Satoshi Takamatsu |
| Copywriter | Satoshi Takamatsu |
| Planner | Satoshi Takamatsu |
| Director | Yugo Nakamura |
| Producer | Hiroaki Nakane |
| Editor | Takahiro Tsuji |
| Music Artist/Title | Yasutaka Nakata |
| Post Production | Mcray |
Being able to "watch commercials on the web" has become commonplace. But our approach to this commercial was that you can "watch the web in the commercial." We created the commercial at the same time we created the web, and it was created to resemble the top page of the web. So in the commercial and WEB, the logo "iida" is shown at all times on the upper left corner. And we also took care to ensure that the music and the graphics were synchronized. As a result, this commercial and WEB left a very fresh impression on the viewers.